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What interior color sells best?

When it comes to choosing interior colors for a home, there are many factors to consider. The color palette you select can greatly impact the overall feel and aesthetic of a space. Additionally, certain colors have been shown to be more popular and sell faster than others when it comes time to put a home on the market.

Most Popular Interior Paint Colors

Over the past several years, there have been a few standout paint colors that consistently rank as the most popular choices for home interiors according to surveys and sales data from major paint retailers:

Color Description
White Clean, bright, and opens up space
Gray Versatile neutral with cool undertones
Beige Warm neutral that feels cozy
Blue Calming color, works in many rooms

White, gray, beige, and blue have consistently ranked as buyers’ top paint color choices. White is beloved for its clean appearance that makes rooms feel open and airy. Cool-toned grays are versatile neutrals that work with many decor styles. Warm beige tones are inviting and cozy. And different shades of blue are universally appealing for their calming effect.

Most Saleable Interior Paint Colors

When it comes to selling a home quickly, there are certain paint colors that tend to appeal to the largest pool of potential buyers. Here are some of the most saleable colors for home interiors:

Color Description
White Clean and brightens space
Light gray Feels modern and sophisticated
Taupe Warm neutral, inviting
Pale blue Peaceful and calming

White, light gray, taupe, and pale blue tend to have the broadest appeal among homebuyers. White makes rooms feel bright and spacious. Soft gray tones read as modern and elegant. Taupe offers a warm neutral palette. And pale blue is universally liked for its tranquility. Homes staged in these popular neutrals and muted tones tend to sell quickly.

Colors to Avoid

On the other end of the spectrum, there are a few interior paint colors that can actually deter some buyers and potentially turn them off:

Color Description
Black Can feel dark and gloomy
Bright red Intense and overwhelming
Neon tones Fun but polarizing
Purple Not universally liked

Black, bright red, neon tones, and certain shades of purple tend to be the most polarizing and risky paint colors for home interiors. While some people enjoy dramatic colors, they can also overwhelm spaces and turn off potential buyers who prefer a neutral palette. Unless done in a very intentional way, it’s best to avoid these bold colors when staging a home to sell.

Best Colors for Each Room

While versatile neutrals are safe choices for most rooms, some spaces have color preferences that buyers tend to favor:

Room Best Colors
Living room Beige, blue, green
Kitchen White, gray, yellow
Bedroom Gray, blue, green
Bathroom White, light blue, gray
Dining room Green, blue, beige

Living rooms and bedrooms feel welcoming in warmer neutrals like beige and green, along with calming blue tones. White and gray read as clean and modern in bathrooms and kitchens. Blue and green complement dining spaces.

Tips for Choosing Saleable Paint Colors

If you want to maximize the sale appeal of a home’s interior paint colors, keep these tips in mind:

  • Stick with popular neutrals like white, gray, beige, and light blue.
  • Avoid bold colors like neon tones, black, and bright red.
  • Use accent walls sparingly to add pops of color.
  • Make sure lighting is sufficient, as dark rooms won’t show colors well.
  • Test samples on walls before committing to see how colors look.
  • If renovating, research current color trends to stay updated.

Additionally, consider getting the interior home staged professionally. Experienced stagers have expertise on selecting paint colors schemes that will appeal to the widest range of buyers.


When prepping a home for sale, color choice matters. While personal preference comes into play, some interior paint colors have proven more popular and saleable than others. Sticking with versatile neutrals like white, gray, beige, and light blue is a safe bet. Avoiding bold, dramatic colors also opens a home to more potential buyers. With the right color palette, you can showcase a home in its best light and maximize its appeal.