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Is iPhone 13 the best color?

Choosing the right color for your new iPhone 13 can be a tricky decision. With so many gorgeous options to pick from, how do you know which hue is the absolute best? Here’s a quick look at the different iPhone 13 colors available and how they compare to help you decide which is the supreme shade for you.

What colors does the iPhone 13 come in?

The iPhone 13 is available in five attractive color choices: Starlight, Midnight, Blue, Pink, and (PRODUCT)Red. Here’s a brief overview of each tone:

  • Starlight – A soft, elegant shade of warm white/gold. It has an understated, minimalist look.
  • Midnight – A rich, deep black color. It looks classic and sophisticated.
  • Blue – A bright, vibrant blue. It’s eye-catching and youthful.
  • Pink – A soft pastel pink. It has a cute, playful vibe.
  • (PRODUCT)Red – A bold, fiery red. It makes a statement and supports a good cause.

How do the different colors compare?

Here’s a more in-depth look at how the iPhone 13 colors stack up against each other:


According to sales data, the most popular iPhone 13 colors so far are:

  1. Midnight – The black iPhone 13 is the top choice, appealing to those who prefer a classic, sleek look.
  2. Starlight – The soft gold/white finish comes in second, selected by folks who like understated elegance.
  3. Blue – The bright, eye-catching blue takes third, favored by those who want a vibrant, lively color.

Pink and (PRODUCT)Red round out the bottom two spots, chosen by people who want something unique and different.


Color Style
Midnight Sleek, sophisticated
Starlight Understated, minimalist
Blue Vibrant, youthful
Pink Playful, cute
Red Bold, statement-making

As you can see, each color has its own distinct aesthetic and vibe.


In terms of hiding scratches and scuffs, the iPhone 13 colors rank as follows:

  1. Midnight – The black finish does the best job of disguising normal wear and tear.
  2. Starlight and Blue – These lighter colors still minimize signs of use fairly well.
  3. Pink and Red – Because they are brighter hues, the pink and red iPhone 13s will show marks more visibly.

So if covering up daily use is a priority, the darker Midnight iPhone 13 is your most durable option.

Resale Value

When it comes time to trade in or resell your iPhone, some colors retain their value better than others:

  1. Midnight – The classic black iPhone 13 will likely fetch the highest resale price down the road.
  2. Starlight – The neutral gold/white finish also maintains solid value over time.
  3. Blue – The bold blue still holds its own in resale, just slightly below the top two colors.
  4. Pink and Red – While beautiful, these fun colors are a bit more niche and may depreciate faster.

So Midnight and Starlight are your best bets for getting a higher trade-in or resale amount later.

Which color stands out from the rest?

While personal preference plays a big part, based on popularity, style, durability, and resale value, a few colors stand out from the crowd:

  • Midnight – The sophisticated black finish is a top choice across the board, appealing to many buyers.
  • Starlight – This understated gold/white look comes in a close second place overall.

These two versatile neutrals are your safest iPhone 13 color options if you want something classic that holds up well over time.

What about the bolder colors?

For those who want more pizzazz, the vibrant hues can be great choices too:

  • Blue – This lively blue still maintains fairly wide appeal and does well across most categories.
  • Pink – While not quite as popular, the charming pink finish stands out from the crowd.
  • Red – The fiery (PRODUCT)Red color makes a visual statement and supports a worthy cause.

These eye-catching colors are perfect for those who want an iPhone 13 that reflects their fun, lively personality.

What color is right for you?

When it comes down to picking the ideal iPhone 13 color, it depends on your personal needs and preferences:

  • If you want something classic that maximizes resale value, go for Midnight or Starlight.
  • If you prioritize style and making a visual statement, choose a bolder Blue, Pink or Red.
  • If you have an active lifestyle and need durability, Midnight hides scuffs and scratches best.
  • If you just love bright, vibrant colors, then Blue is arguably the top choice.

You really can’t go wrong – every iPhone 13 color has its own endearing qualities. Be sure to view color samples in person if you can. And don’t stress too much – pick the hue that makes you smile every time you use your iPhone!


When it comes to iPhone 13 colors, Midnight and Starlight stand out as the most versatile and popular options. But the bolder hues like Blue, Pink and Red have their own unique appeal too. Choose the color that best fits your personal style and needs. Any iPhone 13 shade you select will give you an amazing device to use for years to come, whichever hue you find most beautiful.