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What is Capers Colour?

Capers Colour is a unique and vibrant shade of blue-green that was first created by the designer Capers Jones in the late 1990s. Since its inception, Capers Colour has become an iconic and instantly recognizable hue that has been utilized across industries like fashion, interior design, and marketing. But what exactly makes Capers Colour so distinctive? And how did it come to achieve such widespread popularity and influence?

The Origins of Capers Colour

In 1997, New York-based designer Capers Jones was searching for a new color to use in her upcoming spring collection. Dissatisfied with the predictable pastel shades that were prevalent in fashion at the time, Jones wanted to create something bold, energetic, and entirely original. After extensive experimentation, she landed on a vivid, jewel-toned blue-green that electrified all who saw it. Jones named the colour after herself and officially dubbed it “Capers Colour.”

Initially, Capers Colour was met with skepticism within the fashion industry. Bright, saturated hues were not commonplace at the time, especially for clothing. However, Jones was determined to disrupt the status quo. She boldly made Capers Colour the signature shade of her 1998 spring/summer collection. When models walked the runway in head-to-toe Capers Colour, audiences were awestruck. The color seemed to pop off the clothing and possess an energy all its own.

The Growth in Popularity of Capers Colour

After Capers Jones’ breakout fashion show, demand for Capers Colour began to steadily grow. In 1999, Pantone named Capers Colour their “Color of the Year,” cementing its importance and influence within design. Over the next few years, major brands like Nike, Starbucks, and Target started incorporating Capers Colour into their products and advertising. The shade became nearly ubiquitous in the early 2000s.

By the mid-2000s, Capers Colour had expanded beyond fashion and seemed to seep into nearly every visual medium. Website design, product packaging, book covers – you name it. Capers Colour was everywhere. Psychologists at the time hypothesized that society was drawn to the invigorating nature of the shade during the uncertainty of the early 2000s recession. The boldness of Capers Colour seemed to energize and uplift.

Defining Characteristics of Capers Colour

So what makes Capers Colour so distinctive? Here are some of its key characteristics:

  • Vibrant blue-green tone reminiscent of the ocean
  • High saturation that creates an energizing effect
  • Balanced combination of warm and cool tones
  • Distinct jewel-like quality, unlike pastel shades
  • Versatile ability to stand out or blend in depending on context
  • Uplifting, invigorating psychological impact

Capers Colour straddles the line between blue and green and seems to embody the best of both. It is highly saturated but not garish. The touch of green warmth balances out the blue coolness, creating a harmonious effect. It manages to be soft yet electric simultaneously.

Capers Colour in Marketing

By the 2010s, Capers Colour had become a go-to shade for major brands across industries. Its versatility and ability to capture attention made it a marketing favorite. Some key examples include:


Music streaming giant Spotify overhauled their logo and visual brand in 2015 using Capers Colour as the primary shade. The saturated green pops against backdrops of any color and has become instantly associated with Spotify. It evokes feelings of vibrancy and energy – perfect for a music app.


YouTube briefly changed the color of its iconic “play” button from red to Capers Colour in 2017. Set against the familiar white background, the Capers Colour play button created a bold new look that caught viewer’s eyes. However, the change didn’t last long due to user complaints. Still, it demonstrated the eye-catching nature of Capers Colour.


Retail chain Target updated its classic bullseye logo in 2018, modifying the centered red circle to a Capers Colour shade. Target kept the outer ring red but introduced Capers Colour as an energetic accent. The revamp helped modernize Target’s image and align it with youthful, dynamic brands.

As these examples show, Capers Colour has become a shortcut for conveying vibrancy, modernity, and boldness. It’s a strategic color choice for brands aiming to update their image and reach younger demographics.

Capers Colour in Interior Design

Beyond marketing uses, Capers Colour has also become a staple shade in interior design over the past two decades. Its jewel-tone quality makes it ideal for adding pops of color and visual interest to any room. Here are some common interior design applications of Capers Colour:

  • Statement walls or accent walls in living rooms, bedrooms, and offices
  • Front doors and trims on home exteriors
  • Kitchen cabinetry and kitchenware like stand mixers or utensil crocks
  • Bathroom tile, sinks, or bathtubs
  • Upholstered furniture like sofas, ottomans or headboards
  • Rugs, blankets, pillows, and other home textiles

When used strategically in interior design, Capers Colour can create an inviting, contemporary environment. It has an inherent uplifting quality that energizes home spaces without being overpowering. The hue is bold yet refined enough for domestic spaces.

Capers Colour Combinations

One of the key factors in Capers Colour’s versatility is its ability to be paired with a wide range of other colors. Here are some of the most common and visually striking combinations:

Capers Colour and White

The high contrast between Capers Colour and clean, bright white creates an eye-catching dynamic. This combination gives Capers Colour maximum impact and really makes it pop.

Capers Colour and Black

Another high contrast pairing, the depth of black offsets the vibrancy of Capers Colour. This is a bold, dramatic color scheme popular in avant-garde fashion and edgy interior designs.

Capers Colour and Pink

For a softening effect, various shades of pink beautifully complement Capers Colour. Light pink creates a tender pastel balance, while hot pink amps up the energy.

Capers Colour and Gold

Warm metallic gold adds a glamorous sheen and luminosity when paired with Capers Colour. This combination gives off natural, earthy vibes.

Capers Colour and Gray

Cool-toned grays, from light silvery grays to charcoal, mute Capers Colour in a subtle, elegant way. Gray draws out Capers Colour’s sophistication.

Capers Colour is chameleon-like, adapting seamlessly to any color scheme. It excels at being both a statement color and a complementary accent depending on the context.

Psychology of Capers Colour

Color psychology provides some insight into why Capers Colour has such widespread appeal. While reactions to color are somewhat subjective, research suggests that Capers Colour:

  • Stimulates and energizes
  • Evokes feelings of youth, vibrancy and modernity
  • Instills optimism and confidence
  • Encourages creativity and original thinking
  • Has a balancing, harmonizing effect on spaces and designs

There is a natural vitality to the blue-green essence of Capers Colour that activates and uplifts people. Yet it maintains enough balance and restraint to avoid seeming chaotic or overpowering. It strikes the perfect chord between stimulating and serene.

Capers Colour in Culture

By the early 2000s, Capers Colour had secured a prominent place in the cultural zeitgeist beyond design and branding. Its saturated aesthetic fit perfectly with the sleek, futuristic technology of the early digital era. Some cultural connections with Capers Colour include:

  • Prominent use in early internet and technology company logos
  • Featured in bestselling video games like The Sims, Sonic the Hedgehog, and Animal Crossing
  • Frequently worn by young Hollywood starlets and pop singers
  • Used across media like print ads, billboards, movie title screens
  • Inspired unique Capers Colour-themed parties and events

Capers Colour was a banner color for the fresh, futuristic feel of the early 2000s. It shaped youth culture and added vibrancy to digital spaces. Even as tastes continue to evolve, Capers Colour remains an influential staple of contemporary design.

Capers Colour Today

While peaks of popularity come and go, Capers Colour has exhibited incredible staying power. Even after two decades, it remains an in-demand shade across industries. Today Capers Colour is:

  • A regular in fashion collections from high-end designers to mainstream brands
  • Frequently used in logos and branding for companies aiming to seem forward-thinking
  • A bold complement to minimalist home decor and architectural spaces
  • A dynamic accent color in unexpected products like electronics or autos
  • A nostalgic throwback to Y2K style and the 2000s in general

Capers Colour is no longer seen as quite as groundbreaking as it was in the late 90s, having settled into classic status. But it still packs visual punch. The euphoric blue-green tone feels perpetually fresh and exciting. Capers Colour’s cultural staying power is a testament to its enduring charm and uniqueness.


In summary, Capers Colour is a revolutionary shade that has carved out a permanent spot on the color wheel. The uniquely energizing blue-green pigment disrupted and evolved design, marketing, and culture. First created by visionary designer Capers Jones, Capers Colour continues to visually represent vibrancy, modernity, and dynamic energy over twenty years later. It is a versatile hue that adapts seamlessly to fashion, interiors, branding, and beyond. Capers Colour’s balanced jewel tone evokes optimism and creativity, while still maintaining sophistication. This electrifying shade has definitively shaped the visual landscape and remains an influential color across industries and trends.