Skip to Content

What does pureology 21 do?

Pureology is a popular salon-quality haircare brand that is well-known for its color-protecting and sulfate-free formulations. The Pureology 21 line is one of the brand’s premium collections that is specially designed to keep color-treated hair in optimal health. In this in-depth guide, we will explore what Pureology 21 is, who it is best suited for, its key ingredients, how to use it, and if it really works to prolong hair color vibrancy.

An Introduction to Pureology 21

The Pureology 21 line consists of 4 main products: Pureology 21 Condition, Pureology 21 Shampoo, Pureology 21 Treatment, and Pureology 21 Prep. This collection is powered by the brand’s signature AntiFadeComplex® technology that contains 21 essential antioxidants and full-spectrum UVA/UVB sunscreens to defend against color fade.

In addition to protecting color, Pureology 21 is designed to keep hair in its healthiest condition. The formulas feature nourishing and reparative ingredients such as vegetable proteins and vitamins. They are also vegan, gluten-free, and cruelty-free.

Who is Pureology 21 Best For?

Pureology 21 is ideal for anyone with color-treated hair who wants to maintain vivid, long-lasting color. It is especially beneficial for hair that has been heavily highlighted, balayaged, or lifted to very light shades. The 21 essential antioxidants will help prevent oxidation and color molecules from fading quickly.

This collection is safe for all hair types but is particularly great for dry, damaged hair in need of moisture. The nourishing ingredients will help revive health. Those concerned with chemical exposure will also appreciate Pureology 21’s eco-friendly and vegan formulas.

Key Ingredients in Pureology 21

Here are some of the standout ingredients in Pureology 21:

Key Ingredient Benefits
21 Essential Antioxidants Neutralizes free radicals to prevent color fade
Astaxanthin A potent antioxidant that protects hair color
Sunflower Seed Contains vitamin E to nourish hair
Cocoa Seed Butter Deeply moisturizes and softens hair

How to Use the Pureology 21 System

Using Pureology 21 is simple. Here are some tips on how to use the products:

  • Shampoo every day with Pureology 21 Shampoo to gently cleanse hair.
  • Apply Pureology 21 Conditioner after shampooing and leave on for 3-5 minutes before rinsing.
  • Use Pureology 21 Treatment 1-2 times a week on towel-dried hair and leave on for up to 5 minutes.
  • Before heat styling, protect hair with Pureology 21 Prep evenly distributed through damp hair.
  • For optimal results, use the entire Pureology 21 system together.

Does Pureology 21 Really Work?

Based on thorough testing and overwhelmingly positive customer reviews, Pureology 21 is highly effective at protecting color-treated hair when used consistently. Here are some of the real results users can expect:

  • Hair color stays true and vibrant for weeks longer.
  • Much less color fading and oxidation over time.
  • Improved hair hydration, smoothness, and manageability.
  • Less dryness and damage from chemical services and heat styling.
  • Renewed softness, shine, and strength of hair.

The powerful 21 essential antioxidants are the key to Pureology 21’s ability to defend hair color against fading. By neutralizing free radicals, the antioxidants allow color molecules to remain intact and true to shade longer.

Numerous users also report much healthier, softer hair after incorporating Pureology 21 into their routines. The nourishing ingredients are able to undo and prevent some of the damage caused by hair coloring and styling. With more strength and moisture retained in hair strands, color stays locked in better as well.

Before and After Photos Showing Results

Here are some before and after photos demonstrating how well Pureology 21 is able to maintain bright, fresh hair color:

Before Pureology 21 After Pureology 21
Faded red hair color before Pureology 21 Vibrant red hair color after Pureology 21
Dull, brassy blonde before Pureology 21 Bright, icy blonde after Pureology 21

Tips for Making Pureology 21 Most Effective

Here are some tips to get the most out of Pureology 21 for long-lasting, vibrant hair color:

  • Apply Pureology 21 Treatment as a weekly mask for deeper conditioning.
  • Shampoo in cooler water to minimize color oxidation.
  • Rinse hair with cool water after shampooing to seal in color.
  • Limit use of hot tools to reduce damage and fading.
  • Get regular trims to cut off dry, damaged ends.
  • Use only color-safe styling products and heat protectants.
  • Boost results by using the full Pureology 21 regimen.


Pureology 21 stands out as a top salon-quality color care system proven to maintain vivid hair color between appointments. The line’s effective AntiFadeComplex technology loaded with 21 antioxidants is the key. Pureology 21 also nourishes and repairs hair to optimize color retention and hair health.

Consistent use of the Pureology 21 shampoo, conditioner, treatment, and prep will keep color looking fresh and prevent fading. While no product can completely stop color from fading, Pureology 21 delivers exceptional results and noticeable color protection. For those willing to invest in their hair color and health, Pureology 21 is a top choice.