Discord is a popular voice, video, and text chat app used by millions of people around the world. With its fun, playful, and customizable interface, Discord has a unique and recognizable aesthetic that sets it apart from other chat platforms. One of the most distinctive elements of Discord’s look and feel is its color palette.
Discord’s Brand Colors
The main colors associated with Discord are various shades of purple, green, and blue. According to Discord’s brand guide, the official colors are:
- Blurple – RGB 102, 51, 153 (main brand color)
- Fog – RGB 116, 127, 141
- Grey Pleb – RGB 118, 128, 150
- Mystic – RGB 114, 137, 218
- Green – RGB 57, 204, 204
“Blurple,” a blend of blue and purple, is considered Discord’s primary brand color and is used prominently throughout the app. It appears in the Discord logo and is the default theme color for the app. The particular shade of blurple Discord uses is eye-catching, vibrant, and energetic.
Blurple in the Discord Interface
As Discord’s signature color, blurple takes center stage in the app’s interface. Here are some of the key places you’ll see it:
- Server List – The vertical server list on the far left side of the app uses Discord’s blurple as the background color for each server icon.
- Channels – When new channels are created, they default to the blurple color. Users can customize channel colors.
- Voice Channels – Active voice channels show up as blurple on the channel list.
- Notifications – Glowing blurple circles indicate new notifications for servers, channels, and DMs.
- New Messages – The dot showing new, unread messages uses Discord’s blurple.
In the app’s settings under “Appearance,” users can set blurple as their default theme color. This makes color accents across the entire Discord interface match the brand’s signature blurple.
Color Variations
While blurple is the color most synonymous with Discord, the app incorporates a wide spectrum of colors beyond just shades of purple. These colors add visual interest and depth to the experience.
| Color | Where It Appears |
|---|---|
| Green | Online user status, verification checkmarks |
| Red | Offline user status, warning messages |
| Yellow | Idle user status, “Go Live” streaming status |
| Blue | DM channels, selected menu items |
| Grey | Placeholder text, disabled options |
| Black | Text, backgrounds |
| White | Text, backgrounds |
The use of colors is very intentional within Discord. Different hues convey different meanings. Green denotes online, red is offline, grey shows inactive features, and yellow grabs attention for special statuses.
Color Roles
On Discord servers, special roles can be created and defined with custom colors. These colored roles appear next to usernames on that server, creating a visual indicator of a user’s role or status on the server.
Server admins can pick any hex color when creating a new role. Having the ability to choose custom colors for roles allows servers to coordinate and organize their members in a colorful, aesthetic way.
Putting It All Together
Discord’s strategic use of color gives the app a fun, lively, and stimulating aesthetic. Blurple creates a bold brand identity. Vibrant hues add flair throughout the interface. Custom user, channel, and role colors enable creativity and personalization.
Compared to the sterile, corporate look of some tech products, Discord feels welcoming, energetic, and youthful. When you see that playful blurple interface, you know you’re in for a good time shooting the breeze with friends in a relaxed, non-professional setting.
Discord’s color palette reflects the experience the app offers: warm, casual, customized socialization. Overall, the colors humanize the Discord brand, helping cement its reputation as a chill, safe space to hang out. The distinctively hued visual identity matches the app’s friendly vibe and function.
Conclusion
Discord’s strategic and prominent use of color differentiates it from other chat apps while supporting its brand identity as an informal, customizable chat platform. Blurple creates instant recognition for the Discord name and hints at the lively experience inside.
Vibrant colors add visual interest throughout while also conveying meaning. The ability to customize colors for roles and channels provides expression. Overall, Discord’s visual aesthetic matches its friendly, energetic, youthful vibe.
