Skip to Content

Should EQ gloss go on wet or dry hair?

The Quick Answer

The quick answer is that EQ gloss can be applied to either wet or dry hair. However, most stylists recommend applying it to damp, towel-dried hair for optimal results. Applying it to wet hair can dilute the product and make it less effective. Applying to completely dry hair can make it harder for the product to penetrate and evenly coat the hair.

What is EQ Gloss?

EQ gloss is a deep conditioning hair treatment created by the haircare brand Eufora. It is an intensive conditioning treatment that helps add shine, softness, and manageability to all hair types.

Some key features of EQ gloss include:

  • Rich in botanical extracts like aloe vera and chamomile to nourish hair
  • Includes hydrolyzed silk protein to strengthen and repair damaged hair
  • Infused with phenoxyethanol and essential oils to help balance hair’s pH
  • Adds luminous shine and smoothness from root to tip
  • Suitable for all hair types including colored and chemically-treated hair
  • Free of parabens, sulfates, phthalates, and other harsh chemicals

Should You Apply to Wet or Dry Hair?

Most professional stylists recommend applying EQ gloss to freshly washed, damp, towel-dried hair. Here’s why this is the best method:

  • Wet hair dilutes the product – Applying gloss to sopping wet hair can dilute the formula and make it run off the hair before it has time to be absorbed.
  • Dry hair doesn’t absorb as well – If hair is too dry or porous, it won’t readily absorb the nutrients in the gloss.
  • Damp hair optimizes spreadability – Towel-dried damp hair provides the ideal texture and level of moisture for the gloss to spread evenly from roots to ends.
  • Creates even coverage – With damp hair, you can distribute the product evenly for optimal coverage and conditioning.
  • Seals in moisture – Applying to damp hair allows the product to seal in moisture as the hair dries and prevent frizz.

Therefore, lightly towel-dried damp hair after shampooing is the best way to apply EQ gloss. The hair still has moisture but isn’t sopping wet, so the product can really penetrate the hair shaft and set in nicely.

How to Apply EQ Gloss to Damp Hair

Follow these simple steps for applying EQ gloss to lightly damp, towel-dried hair:

  1. After shampooing and conditioning hair, rinse thoroughly. Towel dry hair to remove excess moisture but leave it damp.
  2. Start with freshly washed hair. Don’t apply EQ gloss to dirty hair.
  3. Brush hair thoroughly before applying gloss to remove tangles.
  4. Divide hair into sections. Start applying gloss at the back of your head working upwards.
  5. Dispense a quarter-size amount of gloss and rub between your palms to distribute.
  6. Use your fingers or a wide-tooth comb to rake gloss through one section of hair from roots to ends.
  7. Gently massage gloss into the hair section to help it penetrate.
  8. Repeat this process section-by-section until all hair is evenly coated in gloss.
  9. Leave on for 5-10 minutes then rinse thoroughly.
  10. Style as usual. Air drying is best to get the full conditioning benefits.

Take your time working the gloss through each section to ensure your hair gets all the nutrients and moisture.

Tips for Applying to Dry Hair

It’s better to apply EQ gloss to damp freshly washed hair. However, you can apply to completely dry hair if needed. Here are some tips:

  • Always start with freshly shampooed hair – Don’t apply it to dirty hair.
  • Use on hair that hasn’t been heat styled same day – Product won’t penetrate hair already dried out by hot tools.
  • Warm it up – Rub a bit between your palms first to warm up thicker consistency before applying.
  • Use sparingly – Use less product when applying to dry hair since it won’t absorb as readily.
  • Add moisture – Mist hair lightly with water before applying gloss to make it absorb better.
  • Really work it in – Take your time massaging gloss into each section to help it penetrate dry hair.
  • Leave on longer – Leave gloss on for 10-15 minutes so the hair can absorb as much as possible.
  • Rinse thoroughly – Spend extra time rinsing out all the product after.

While damp hair is ideal, following these tips can help you achieve the maximum conditioning benefits when applying gloss to dry hair in a pinch.

What Results to Expect

No matter whether you apply EQ gloss to damp or dry hair, you can expect similar results. It will:

  • Make hair incredibly soft and smooth
  • Add luminous shine from root to tip
  • Make detangling and styling easier
  • Seal the cuticle for less frizz
  • Lock in moisture so hair stays hydrated
  • Strengthen and repair damage
  • Protect hair from further damage
  • Enhance body, volume and manageability
  • Preserve hair color vibrancy

With regular weekly use, it will make a noticeable difference in the overall look, feel and health of your hair over time.


To summarize, applying EQ gloss to damp, towel-dried hair is recommended for optimal absorption and conditioning benefits. The hair still has some moisture but isn’t dripping wet. This allows the product to really penetrate every strand from cuticle to cortex without being diluted.

However, EQ gloss can still be used on dry hair as long as you warm up the product first and really take the time to work it into each section. Expect to use less product and leave it on a bit longer when applying to dry hair.

No matter if you apply it to damp or dry hair, EQ gloss deeply conditions, adds shine, smoothes frizz and protects all hair types. Use it weekly for soft, healthy, manageable locks.

Hair Condition Recommendation
Wet, sopping hair Avoid applying – will dilute product
Freshly washed, damp, towel-dried hair Ideal application method
Completely dry hair Warm up product first and really work into hair
Color-treated hair Great for preserving color vibrancy
Damaged, over-processed hair Will help strengthen and repair damage
Benefit Explanation
Softness Botanical extracts nourish hair
Shine Smooths cuticle and hair shaft
Frizz reduction Seals cuticle so hair better retains moisture
Manageability Makes hair smoother and easier to detangle
Damage repair Silk protein and oils strengthen hair