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Is Tiffany blue teal or turquoise?

What is Tiffany blue?

Tiffany blue is a specific shade of light blue, robin’s egg blue, or forget-me-not blue associated with Tiffany & Co., the luxury jewelry retailer. The signature Tiffany blue shade was used on catalogs beginning in 1845 and was trademarked as a color in 1998. Tiffany blue has become iconic and synonymous with the Tiffany brand and luxury.

The exact hue of Tiffany blue has been described as Pantone 1837, referring to the year Tiffany & Co was founded. It is a bright, light blue with a hint of green that resembles robin’s egg blue. The Tiffany blue boxes and shopping bags are known worldwide as symbols of style, sophistication, and exclusivity.

Is Tiffany blue considered a teal or turquoise color?

Tiffany blue sits somewhere between a true teal and a true turquoise on the color spectrum. Its muted, slightly greenish-blue hue means it can often be classified as either a light teal or a pale turquoise depending on the context.

Similarities to Teal

Tiffany blue shares some similarities with teal shades in that it has:

– A slightly greenish tint mixed with blue, compared to a pure primary blue.

– Much less green than a true teal or dark teal shade.

– Lighter and brighter than the average teal which tends to be more muted.

– Often described as a “light teal” shade.

Similarities to Turquoise

Tiffany blue also shares some similarities with turquoise shades:

– Slightly greener than primary blue shades like navy or cobalt.

– Much paler and brighter than the average turquoise which tends to be deeper.

– Sometimes referenced as a “pale turquoise” shade.

– Resembles the milky, opaque color of the natural semiprecious turquoise gemstone.

Key differences between teal and turquoise

While Tiffany blue may straddle the line between teal and turquoise, there are some key distinctions between true teal and turquoise colors:


Hue family Blue-green
Tones Medium-dark, muted
Primary mix Blue + green
Hex codes #008080 to #008b8b

Teal is defined as a medium-dark, cool-toned blue-green that sits midway between green and blue on the color wheel. True teals have a slightly dusky, muted look compared to Tiffany blue.


Hue family Blue-green
Tones Bright, pale to mid
Primary mix Blue + green
Hex codes #40e0d0 to #00f5ff

Turquoise encompasses brighter, pale to mid-tone blue-greens. Good turquoise examples resemble the semiprecious stone and have a glowing, icy quality unlike the subtler teals.

How Tiffany blue compares to teal vs turquoise

When comparing Tiffany blue to typical teal and turquoise shades, it fits somewhere between the two:

Compared to teal:

– Brighter and paler
– Less green
– More blue

Compared to turquoise:

– Duller and slightly muted
– Slightly greener
– Less vibrant

Color Brightness Greenness Blueness
Tiffany Blue Medium-light Low-medium Medium-high
Teal Low-medium High Medium
Turquoise Medium-high Medium Medium-high

Based on this comparison, Tiffany blue is closer to a pale turquoise than a true teal, but still sits distinctively between the two hues rather than fully embodying either one.

How lighting affects the appearance of Tiffany blue

Interestingly, the appearance of Tiffany blue can shift subtly depending on the lighting conditions. This chameleon-like quality is another reason it seems to dance between teal and turquoise shades.

In warm, yellow-toned light:

– Pulls more towards a greenish teal

In cool, blue-toned light:

– Pulls more towards a pale icy turquoise

In neutral white light:

– Balances evenly between teal and turquoise

So in warm lighting, Tiffany blue may skew closer to teal, while in cool lighting it takes on a turquoise illusion. This fluidity and luminosity of the signature color is part of its enduring appeal.

Should Tiffany blue be classified as teal or turquoise?

There is no definitive consensus on categorizing Tiffany blue specifically as a teal or turquoise. Because its hue falls evenly between the two, it is largely open to interpretation depending on the context.

Some typical descriptions of Tiffany blue include:

– Robin’s egg blue
– Pale turquoise
– Icy blue
– Blue-green
– Light teal

Perhaps the best phrase to capture its equidistant teal-turquoise color would be “blue-green” or “green-blue”.

While it may not fit squarely into either camp, Tiffany blue has defined its own iconic niche in the color spectrum. The specific robin’s egg blue it epitomizes is immediately recognizable worldwide as the Tiffany standard.

Should other brands adopt a Tiffany blue shade?

Given the distinctive status of Tiffany blue, it would not be recommended for other brands to adopt an identical or closely similar shade for their visual identities.

Tiffany & Co. has used this specific hue for so long and consistently across its packaging, marketing, websites, stores, and products that it has become an integral part of the luxury Tiffany brand. Using Tiffany blue without permission could constitute copyright or trademark infringement.

Brands looking to invoke similar upscale associations would be better served developing their own signature color palette options that evoke the Tiffany essence without replicating the exact blue-green hue. Slight shifts in brightness, saturation, and temperature can produce “Tiffany-inspired” shades that still have a unique personality.

Ultimately Tiffany blue has achieved such legendary recognition that no other brands can substitute or borrow it without appearing as knock-offs. The color is now indelibly linked with Tiffany’s upmarket image and heritage.


In summary, Tiffany blue is neither definitively teal nor turquoise, but rather straddles the line between the two as a cool blue-green with just a hint of green. Its lighter, brighter tone differentiates it from true teals, while its slightly muted quality separates it from pure turquoises. While its appearance shifts subtly depending on lighting conditions, Tiffany blue is most accurately described as a “robin’s egg blue” that has staked out its own distinct niche in the color spectrum. No other brands should attempt to co-opt the signature Tiffany blue shade without appearing as copycats. Ultimately the Tiffany color remains in a class of its own as an iconic emblem of luxury.