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Is Agfa Vista 400 discontinued?

Agfa Vista 400 is a popular color negative film that was introduced by Agfa-Gevaert in the 1990s. It quickly became a favorite among photographers for its fine grain, vivid colors, and wide exposure latitude. However, in recent years there has been speculation about whether Agfa Vista 400 has been discontinued, as stocks seem to be dwindling and it’s become increasingly difficult to find.

A Brief History of Agfa Vista 400

Agfa Vista 400 first hit the market in 1992 as a replacement for Agfa’s previous 400-speed color negative film, Agfa XRS 400. It was part of Agfa’s Vista color negative line which also included 200 and 100 speed films. Vista 400 was unique at the time for its extremely fine grain and rich, saturated colors. The sharpness and fine detail that could be captured with Vista 400 made it a popular choice for applications like fashion and product photography.

Throughout the 1990s and early 2000s, Vista 400 continued to be a top selling color negative film. It was a favorite of wedding photographers for capturing portraits with excellent skin tones. Landscape photographers also loved Vista 400 for its bright, vivid colors and wide exposure latitude that retained details in shadows and highlights. As digital photography started to take over in the mid-2000s, sales of all film declined, including Vista 400. But it remained one of the most widely available and popular color negative films on the market.

Declining Availability in Recent Years

In the past few years, many photographers have reported difficulty finding fresh stock of Vista 400 film. Supplies seem to be dwindling and some retailers now list Vista 400 as being discontinued or out of stock indefinitely. There are a few theories and possible explanations for the decreasing availability of Agfa Vista 400:

  • Overall decline in film sales – As film became a niche product, sales dropped drastically. Agfa may have decided to discontinue Vista 400 due to lack of demand.
  • Manufacturing costs – Producing small batches of film is likely more expensive per unit. Agfa may have discontinued Vista 400 because it was no longer profitable to manufacture it.
  • Company focus shifting – In the 2000s, Agfa shifted focus away from photographic film and toward new growth areas like medical imaging and graphics systems.

It’s unclear if Agfa has officially declared Vista 400 as discontinued. They have not made any public announcements to confirm that it has been permanently discontinued. However, their lack of response to inquiries suggests they consider it an inactive product.

Current Availability of New Vista 400 Film

While fresh Agfa Vista 400 film seems to be largely unavailable today, there are some specialty retailers that claim to still have stocks of new, unused Vista 400:

Retailer Location Status
B&H Photo New York City, USA Currently in stock – limited supply
Fotoimpex Berlin, Germany Pre-order only, next delivery TBD
MacoDirect London, UK In stock currently

However, most major online retailers like Amazon and Adorama show Vista 400 as unavailable with no estimates on future availability. Brick-and-mortar camera stores are also unlikely to have new stock.

Buying Expired Vista 400 Film

Since fresh Vista 400 film is becoming scarce, some photographers have resorted to buying and shooting expired Vista 400. Photographers report expired Vista 400 several years past its expiry date can still produce good results with proper storage and some minor adjustments.

When shooting expired Vista 400, it’s important to:

  • Store in a freezer to slow further deterioration
  • Overexpose by 1-2 stops to account for reduced sensitivity
  • Expect some color shifts – increased magenta/green casts
  • Bracket exposures to account for unpredictability

Expired Vista 400 is available from specialty retailers like Film Photography Project and large online marketplaces like eBay. Pricing can range from $10-20 per roll depending on condition and expiry date. Be sure to check customer reviews before purchasing old film.

Alternative Films to Agfa Vista 400

While Vista 400 offered a unique look appreciated by photographers, there are some alternative 400-speed color negative films that can produce comparable results:

Kodak Portra 400

One of the most popular color negative films, Portra 400 offers highly saturated colors, smooth skin tones, and extremely fine grain. It lacks the high contrast and vividness of Agfa Vista but has become a modern classic color film.

Fujifilm Superia 400

Superia 400 has a more mainstream look but boasts bright, punchy colors. It’s grainier than Vista 400 but a good option for everyday photos.

Lomography Color 400

Lomography 400 has a distinct high-contrast look with pumped up saturation. It can produce stylistic results somewhat reminiscent of Agfa Vista.

While not direct replacements, experimenting with these films can help find a look you like in the absence of Vista 400.

The Future of Vista 400

It’s unlikely Agfa will restart production of Vista 400 or announce new color negative films. Theirfilm manufacturing appears to have ceased entirely. Any existing stock of Vista 400 that isstill floating around will eventually expire, leaving it discontinued for good.

Vista 400 had a great run but like all films, its time has passed. As long as you have a handful of rolls stashed in the freezer, you can continue occasionally shootingthe iconic Vista 400. But nostalgia aside, it’s probably time to look tonew films for ongoing photography projects.

Kodak, Fuji, and smaller brands like Lomography continue innovating new color negative films. And while you can try to replicate the Vista 400 look through editing and post-processing, there’s no better feeling than capturing that magic directly in-camera.

The Bottom Line

Agfa Vista 400 still holds a special place in film photography history. It captured colorful memories for a generation of photographers before ceasing production sometime in the late 2000s or early 2010s. Remaining stocks are quickly drying up. While expired rolls can produce decent results, it’s best to move on and embrace new films rather than chasing nostalgia.

Vista 400 had an incredible run but all good things must come to an end. Let’s raise a toast to Agfa Vista 400 and the wonderful images it created during its heyday.