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How to do gradient color on instagram text?

Adding a gradient color effect to text can be a great way to make your Instagram posts and stories stand out. Gradient text adds visual interest and vibrancy to any text-based design. In this post, we’ll walk through how to easily add gradient color to text in your Instagram posts and stories using both mobile and desktop options. Whether you want to make an inspirational quote pop or give your Instagram bio some extra flair, gradients are a fun way to elevate your text.

What is a Gradient?

A gradient is a smooth transition from one color to another. This blending effect can use multiple colors or just different shades of the same hue. Gradients create dimension, depth and visual interest.

When applied to text, a gradient can help letters stand out on an Instagram post. The color progression draws the eye across the text. This makes gradients perfect for eye-catching headings, inspirational quotes or usernames.

Benefits of Using Gradient Text

There are many reasons why gradient text is an effective design element for Instagram:

  • Makes text stand out: Gradual color changes draw the viewer’s eye to key text.
  • Creates depth: The color blending adds dimension that flat, solid color lacks.
  • Adds vibrancy: Gradient color looks lively and engaging.
  • Reinforces theme: Choose gradient colors that complement an overall color scheme.
  • Elevates aesthetic: Gradients give a modern, sleek look.
  • Versatile: Gradients work for informational text, inspirational quotes, titles and more.

With the ability to customize colors and direction, gradient text offers endless creative possibilities.

How to Add Gradient to Text on Instagram

Adding gradient color to text is easy to do right within the Instagram app, no third-party apps required. You can use Instagram’s creative tools to make colorful gradients in just a few taps.

There are also some simple workarounds using gradient image overlays and desktop design apps.

Below we’ll cover multiple methods for adding gradient text effects on Instagram:

Use Instagram Creative Tools (Mobile App)

Instagram’s layout tool offers a gradient option that can be applied to text backgrounds or overlays. Here’s how to use it:

  1. Open the Layout tool in the Instagram Stories camera.
  2. Add your text in the desired font and size.
  3. Tap the gradient icon (diagonal color bar).
  4. Choose a predefined gradient or create a custom one.
  5. Adjust gradient direction and colors as desired.
  6. Save and share to Stories or feed.

You can also use the Color Selector tool. With this method, you’ll need to add a text box background:

  1. Add text in Layout mode.
  2. Tap the Color Selector (paint bucket icon).
  3. Choose a gradient pack or make a custom gradient.
  4. Tap “Background color” then select your text.
  5. Adjust the gradient spread and direction.
  6. Post to feed or Stories.

These Instagram Creative Tools offer an easy way to quickly add gradient color to text right from your phone.

Overlay Gradient Image (Mobile App)

Another option is making a gradient text overlay in the Instagram Story camera:

  1. Add your text to a Story using the text tool.
  2. Tap the sticker icon and select a gradient pack sticker.
  3. Overlay the gradient sticker on top of your text.
  4. Pinch and rotate the gradient to achieve the desired effect.
  5. Customize further by adjusting transparency.
  6. Share the Story or save it as a post.

This gives you a nice gradient text effect without switching between multiple editing tools.

Design App (Desktop)

For more control over details like direction, angle and color choice, use a design app like Canva or Adobe Illustrator to make gradient text graphics.

Here’s an overview of the process:

  1. Add your text in the design interface.
  2. Select the text layer then click “Add gradient.”
  3. Choose gradient colors and direction.
  4. Adjust additional settings like gradient type.
  5. Export finished gradient text as a JPG or PNG.
  6. Upload to Instagram from desktop or mobile.

Design apps give you precision over the gradient effect. This works well for graphics with exact color schemes.

Creative Ways to Use Gradient Text

Now that you know how to make gradient color text, here are some creative ways to take advantage of this eye-catching effect:


Gradient usernames instantly catch people’s attention in your profile and with your posts. Use complementing or contrasting colors that match your aesthetic.


Share inspiring quotes, song lyrics or poem lines using gradient colors that evoke certain emotions. Try bold sunset colors for positivity or moody hues for depth.


Make your announcements pop with vibrant gradient words like “New!” and “Introducing…” This is great for drawing attention to exciting news.


Text-based posts look much more lively with gradient headlines. The color effect highlights the key point.

Personalized Hashtags

Encourage people to share their photos of a certain topic or event by making a gradient hashtag. The unique style will get your hashtag noticed.


For testimonials, try using a gradient on the customer’s name to make them stand out while keeping the quote simple.

Background Accents

Use small gradient text strategically as a background design element. For example, lightly scattered letters or inspirational words.

Best Practices for Gradient Text

To use gradient text effectively on Instagram, keep these best practices in mind:

  • Legibility first – Choose sufficiently bold text and avoid gradients with low contrast.
  • Subtle gradients work best for text accents rather than large blocks.
  • Limit yourself to 2-3 gradient colors that complement each other.
  • Make sure gradient direction enhances the text shape rather than competes.
  • Use solid text or outlines for better visibility if needed.
  • Refrain from applying gradients to every text element.
  • Keep gradients consistent with your overall feed aesthetic.


Here are some commonly asked questions about using gradient color text on Instagram:

Does gradient text work for Instagram posts and Stories?

Yes, gradient text will show up properly in both Instagram feed posts and Stories. The effect works for static posts, animated Stories, Reels and more.

Can I use gradients from Instagram Stories in posts?

If you create a gradient text Story you like, save it as a post by selecting the download icon. Then you can upload it directly to your Instagram grid.

Do I need a third party app to use gradients?

Nope! Instagram’s built-in Creative Tools offer gradient options accessible right from your phone. Extra design apps provide more customization but aren’t necessary.

What’s the best gradient tool for beginners?

The Layout gradient tool is the easiest way for Instagram newbies to add gradient color. You can select ready-made gradient templates in just a tap.

How do I make sure my gradient text is legible?

Use thick, bold fonts and avoid low-contrast gradients with colors that are very similar. Keep gradient angles and directions consistent with the text shape. Outlines can also help define text.


Gradient text gives your Instagram content a colorful, modern look that grabs attention. Take advantage of gradient options within Instagram Creative Tools for convenience. Overlay pre-made gradients from Stickers for Stories. Or, use Canva and Adobe apps to customize gradient details.

Apply gradients selectively to key text like quotes, announcements and usernames. Follow best practices to ensure gradients remain legible and on-brand for your Instagram aesthetic. With the right gradient colors and direction, you can make any text stand out on Instagram.


  1. Instagram Help Center. How do I add text to my stories?
  2. Canva Blog. 60 Gradient Color Combinations to Try in 2023.
  3. HubSpot Blog. Gradient Design: An Enticing UI Trend.
  4. Adobe Blog. How to Add Gradient to Text in Illustrator.
  5. Design Wizard. 300+ Gradient Backgrounds for Designers & Marketers.