Coming up with a great name for your lipstick brand can be tricky. The name needs to be catchy, memorable, and represent the image you want for your brand. When brainstorming names, there are several factors you need to consider:
Your Target Audience
Who are you marketing your lipsticks to? Is your brand geared more towards teenagers and young women looking for fun, trendy makeup? Or is it a high-end luxury brand targeting sophisticated career women? Think about the age range, income level, personalities and lifestyles of your ideal customers. Choose a name that will resonate with them.
Your Product Line
What type of lipsticks are you selling? Sheer neutrals and nudes? Bold, matte reds and berries? Frosty pastels? Your brand name should reflect the overall image and vibe of your product line. For example, names like “Bombshell” or “Posh Pout” paint a very different picture than “Au Naturel” or “Blushing Bud”.
Your Brand Personality
Do you want your brand to be perceived as daring and edgy? Whimsical and feminine? Glamorous and indulgent? Choose descriptive words that capture the personality you want to get across. Stay true to who you are as a brand.
Memorability
You want a name that is unique and catchy enough to stick in your customer’s minds. Using imaginative language can help. Alliteration, rhyming, wordplay, and descriptive imagery are great tools for coming up with something memorable. Avoid generic names that blend in.
Simplicity
Don’t make your name overly complicated with too many words or hard to pronounce phrases. Keep it short and sweet. The name should be easy to say and easy to remember. If people struggle to pronounce or recall your brand name, that’s an early turn off.
Search Engine Optimization
Run some quick Google searches to make sure your top name choices aren’t already trademarked or in use by another brand. Pick something unique to help you stand out in online searches. Using keyword rich names can give your SEO a boost too.
Tips for Brainstorming Lipstick Brand Names
Here are some creative strategies to get your ideas flowing:
Describe the Products
Use adjectives that characterize your lipsticks: Silky Shine, Bold & Brazen, Pucker Up, Lip Luxe, etc.
Evocative Imagery
Paint a picture with descriptors that tap into the senses: Velvet Kiss, Midnight Orchid, Sunset Shimmer, etc.
Lifestyle Association
Connect to your target audience’s aspirations: NYC Glam, 9 to 5, Girls Night Out, etc.
Emotional Benefits
Convey empowering feelings your products provide: Fearless, Fierce & Fabulous, Confidence Queen etc.
Founder’s Story
Incorporate personal details from your own life that inspired you to start the brand.
Puns and Wordplay
Get clever with fun puns, rhymes, and double meanings: Kisstom, Lip Service, Liptastic etc.
Feminine Charm
Embrace traditionally feminine terms and images: Cherries & Cream, Bombshell, Lovely Lady, etc.
Make Up Your Own
Feel free to get creative and invent your own unique word that becomes your brand name.
Questions to Ask Yourself
As you narrow down your options, here are some questions to ask yourself about potential names:
– Does it appeal to my target audience?
– Does it suit my brand image and personality?
– Does it describe my products well?
– Is it unique and memorable?
– Is it simplistic and easy to say?
– Will it stand out in search results?
– Do I love it?
Trust your instincts and choose the name you feel most excited and passionate about. This is your brand – your name choice should resonate on a personal level too.
Tips for Evaluating Names
Say it Out Loud
Say the name out loud to make sure it sounds appealing and rolls off the tongue. If it’s awkward to say, it likely won’t catch on.
Spell it Out
Also spell out the name to check simplicity and memorability. If it’s hard to spell, customers will struggle to find you online.
Google it
Do a domain search to see if yourname.com is available. Search brand name registers to ensure no other brands have rights to that name.
Check Trademarks
Use the USPTO database to verify the name doesn’t infringe on any existing trademarks. You legally can’t use a trademarked name.
Get Opinions
Ask friends, family members, and your target audience for feedback. See which names they best respond to.
Visualize it
Envision how the name would look on product packaging and in marketing materials. Make sure it fits your brand style.
10 Unique Lipstick Brand Name Ideas
Here are 10 creative name ideas to spark inspiration for your lipstick line:
1. Va Va Vibrant
2. Kisses & Cosmos
3. Lip Luxe
4. Audrey in Rouge
5. Plush Pout
6. Lip Service
7. Cherries & Cream
8. Love Potion
9. Lady in Red
10. Roo Rouge
Conclusion
Naming your lipstick brand is an exciting step in establishing your business identity. Be creative, brainstorm extensively, and don’t rush to choose. The perfect name is out there that blends catchiness, descriptiveness, simplicity and brand personality. Take your time exploring the many possibilities. The name you land on will play a key role in your marketing success and memorable brand image. Let your inspiration guide you to something uniquely you. Before finalizing, be sure to check for trademark conflicts, and don’t forget to have fun with the process!