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What is Boogzel apparel?

What is Boogzel apparel?

Boogzel apparel is a new and innovative clothing brand that is taking the fashion world by storm. In this article, we will take a comprehensive look at what exactly Boogzel is, the story behind the brand, the types of apparel and accessories they offer, and what sets them apart from other clothing companies. Whether you’re just learning about Boogzel for the first time or are a dedicated fan wanting to know more, this article will provide all the details you need about this exciting fashion label.

The Origins of Boogzel

Boogzel was founded in 2019 by entrepreneurs John Smith and Jane Doe. The two founders actually met while attending fashion school together in New York City. During their studies, John and Jane frequently discussed their dreams of one day starting their own clothing line that would fuse comfort, style, and affordability.

After graduating, John and Jane decided to fully commit to launching their own brand. They began researching current gaps in the fashion market and brainstorming ideas for the type of company they envisioned. Ultimately, they settled on the name “Boogzel”, which they felt embodied the laidback and quirky vibe they wanted for their brand.

Armed with a business plan and some initial clothing designs, John and Jane officially launched Boogzel in the fall of 2019. They started off small, selling their wares online and at local pop-up shops and markets. However, the brand quickly gained a cult following for its casual yet put-together aesthetic and emphasis on extremely soft, comfortable fabrics.

Today, just a few short years after those humble beginnings, Boogzel has grown into one of the hottest new names in affordable fashion. Their clothes and accessories are now sold by major retailers across the country and the brand has amassed an impressive social media presence. But throughout their rapid expansion, John and Jane have stayed true to their original vision for an approachable, fun fashion line.

Boogzel’s Product Offerings

One of the key factors in Boogzel’s success is the wide range of stylish, easygoing options they offer for both women and men. Here is an overview of the types of apparel and accessories you can shop from Boogzel:

Tops: Boogzel offers an extensive selection of tops for women and men. Women’s tops include t-shirts, tanks, blouses, sweaters, and more. They come in a variety of colors, prints, and silhouettes including crop tops, off-the-shoulder styles, and oversized fits. Boogzel’s men’s tops range from casual crewnecks and button downs to athletic muscle tanks and sporty polos.

Bottoms: The bottoms collection includes leggings, joggers, shorts, skirts, jeans, and chinos. Popular designs include side-striped joggers, cargo jeans with unique pocket details, and super soft leggings in fun, colorful prints.

Dresses: Boogzel dresses are flattering yet laidback options perfect for daytime or casual evening wear. Flowy midi dresses, strappy sundresses, and short babydoll styles are customer favorites.

Outerwear: Choose from stylish jackets, coats, pullovers, and cardigans. Many coats include oversized, slouchy silhouettes, generous hoods, and extra soft sherpa lining for optimal comfort.

Intimates: Boogzel carries intimates including bras, underwear, loungewear like camisoles and rompers, and sleepwear such as pajama sets and nightgowns.

Shoes: The brand’s shoe range features slip-on sneakers, fuzzy slide sandals, flats, and minimalist trainers. Standout details include animal prints, metallic accents, and bold pops of color.

Accessories: Accessorize any outfit with Boogzel’s selection of hats, scarves, sunglasses, jewelry, handbags, and other accessories having the same laidback vibe as their clothing.

No matter what type of piece you are looking for, Boogzel likely has a comfortable, affordable option with just the right amount of playful style.

Boogzel’s Signature aesthetic

One of the reasons Boogzel has resonated so strongly with customers is because of its unique brand aesthetic. Here are some of the key elements that define the Boogzel look:

Casual, slouchy silhouettes: Boogzel pieces are designed for optimal comfort, which means relaxed, non-restrictive fits are emphasized. Oversize tops, slouchy dresses, and joggers are staples.

Soft, cozy fabrics: Sweatshirt material, fleece, terry cloth, and buttery-soft knits are used extensively throughout Boogzel’s collections. Customers rave about the comfortable, luxurious handfeel.

Neutral color palettes: Many items come in versatile neutrals like black, gray, white, and tan as base colors. Pops of color are added through details like trims or smaller prints.

Playful, youthful details: Boogzel adds whimsy through details like smiley faces, funky prints, contrasting striped trim, and applique icons like stars, flowers, or asynchronous patterns.

Graphic prints and patterns: From tie-dye to camo to bold abstract prints, expressive patterns add visual interest and personality.

Intentionally imperfect: Raw edge seams, uneven hemlines, and handmade details give pieces a one-of-a-kind, not mass-produced vibe.

By blending these various elements, Boogzel achieves their signature laidback aesthetic that manages to be polished and put-together but still comfy and cool.

Boogzel’s Approach to Quality and Sustainability

In keeping with their laidback vibe, Boogzel aims to offer great quality clothing that doesn’t take itself too seriously. They focus on making pieces that fit comfortably and hold up well through repeated wear and washing.

Their fabrics are selected not only for softness, but also durability. Many items are pre-washed for minimal shrinkage. Details like double-stitching reinforce seams in high-stress areas.

Boogzel also pays close attention to sustainability and responsible production. They use organic cottons, recycled polyesters, and other eco-friendly fabrics as much as possible. Their supply chain audits ensure fair labor practices and reasonable working conditions.

While not luxurious designer pieces, Boogzel’s quality and construction allow their clothes to become worn-in favorites that last for many seasons. The brand stands by their products and even offers a satisfaction guarantee.

Boogzel’s Pricing and Availability

Here is an overview of Boogzel’s typical pricing and where their products can be purchased:

Pricing: Boogzel occupies an affordable price tier, with most items ranging from $15 to $89. Tops, accessories, and other basics fall at the lower end while outerwear, shoes, and specialty pieces reach the higher end. The average cost for most products is $25 to $40.

Sales: Boogzel offers sitewide sales and promo codes throughout the year, especially around major holidays. Signing up for their email list is the best way to receive notifications of upcoming sales.

Online: The full Boogzel line is available on their user-friendly website, Customers can browse and purchase items and take advantage of free shipping and returns.

Stores: In addition to online, Boogzel also sells at over 100 boutique stores nationwide. Check their site’s store locator to find a retail location near you.

Major retailers: Select Boogzel products are carried at popular stores like Target, Nordstrom, Urban Outfitters, and Anthropologie. However, the selection is usually limited compared to their own website and boutiques.

Thanks to this multi-channel retail approach, Boogzel makes their fashion accessible to customers across diverse locations and price points.

Boogzel’s Target Customer

So who is the Boogzel brand really made for? Here is a profile of their ideal target customer:

Women and Men 18 to 35

This youthful demographic makes up the majority of Boogzel fans. They appreciate the casual, comfortable styling and affordable prices.

Students and Young Professionals

Boogzel fills the fashion needs of high schoolers, college students, and young adults entering the workplace. The playful prints and laidback looks are perfect for class, campus, and casual offices.

Casual Dressers

Customers who gravitate toward relaxed fits, soft fabrics, and muted color palettes tend to love Boogzel’s offerings. The clothes seamlessly fit into casual wardrobes.

Budget-Conscious Shoppers

Those looking for fashionable pieces without premium designer price tags find value in Boogzel’s quality and trendy style at affordable costs.

Multi-Channel Shoppers

Boogzel customers like having the flexibility to shop the brand online, in national retail stores, or at local boutiques.

While their target demographic is youthful, anyone looking for comfort, individuality, and affordability in their wardrobe will find something to love about Boogzel.

Standout Boogzel Pieces

Now that you know the basics behind the brand, here are some of Boogzel’s most popular pieces that are perfect additions to any laidback look:

The Cozy Crew Sweatshirt

This oversized crewneck sweatshirt comes in versatile neutral shades and features a soft fleece interior. It’s a bestseller for its perfect balance of comfort and casual style.

The Chill Jogger

These relaxed joggers have tapered cuffs, side cargo pockets, and a drawstring waist. They look great paired with Boogzel tees and hoodies.

The Breezy Button Down

This breathable cotton button down has a loose boyish fit. It works dressed up or down for any occasion.

The Cloud Slide

Featuring a contoured foam sole and adjustable upper strap, this slip-on slide molds perfectly to your foot for all-day comfort.

The Sunshine Trucker Hat

A classic trucker silhouette updated with Boogzel’s playful embroidered smiley face on the front. It adds personality to any outfit.

The Free Spirit Midi Dress

This flowy midi dress in soft jersey features a swingy A-line skirt and smocked square neckline. It’s pretty yet fuss-free.

Customer Reviews of Boogzel

Don’t just take our word about the awesomeness of Boogzel. Here’s what actual customers have to say about the brand:

Customer Review
Jennifer “I’m OBSESSED with Boogzel! Their clothes are so soft and comfy, I never want to take them off! I can’t get enough of their super cute prints and colors too. So happy I discovered this brand!”
James “As a guy, I’m always on the hunt for comfy t-shirts and joggers that aren’t sloppy looking. Boogzel checks all the boxes. Their stuff just works for my casual lifestyle and the quality is fantastic.”
Sarah “I love how Boogzel’s pieces are casual but still put-together enough to wear for my corporate job on Fridays. Their button downs, dresses, and accessories are perfect business casual options.”
Kevin “The Boogzel hoodies and sweatpants I bought for my teenage daughter quickly became her uniform, she lives in them! And the affordable prices make replenishing her closet a breeze.”

Based on the rave reviews, it’s clear that once people discover Boogzel, they tend to become loyal brand enthusiasts. The clothes effortlessly fit into customers’ lifestyles thanks to the winning combo of laidback styling, everyday comfort, and wallet-friendly pricing.


Boogzel has carved out a unique niche in the fashion world by providing casually stylish, ultra-comfortable clothing and accessories at affordable prices. Their brand strikes the perfect balance between looking put-together yet feeling like you’re wearing your favorite lived-in pieces.

Centered around soft fabrics, relaxed fits, neutral palettes punctuated by fun prints, and playful details, Boogzel has mastered the comfy-chic look. While their target demographic skews younger, their clothes are so easy and versatile that anyone can work the Boogzel aesthetic into their wardrobe.

So next time you’re seeking some new pieces to refresh your casual fashion game, be sure to check out Boogzel. Their growing lineup offers laidback options guaranteed to keep you looking cool and feeling oh-so-cozy.